TAFE  2011

Module Name: OHS for the artist

Module Name: Exhibition practice I

Module Name: Professional practice presentation

Subject: 5481P OHS for the Artist
5499C Exhibition Practice 1
7530B Professional Practice Presentation
Teacher: Kurt Brereton (0414568221)

What you have to hand in at the end of course is:

NOTE: You can hand in either hard copy or digital files (on CD) for all parts below.

For OH&S module

An OH&S check list for a case study workplace eg a photo darkroom. List potential chemical, physical, biological, psychological problems and solutions to hazards.

For Exhibition Practice module
Exhibition invite (DL size) mockup to a show

Exhibition Curatorial Plan of hanging

Promotional strategy

For Professional Practice module

Your CV, Biography (500 words max), Artist Statement (500 words max)

A portfolio of work by yourself or another artist (20 images at least)

Business Card mockup for yourself

Oral presentation of your work to class (5 - 10 mins)

TAFE COURSE - resource links

NAVA
http://www.visualarts.net.au/

NAVA OH&S information
http://www.visualarts.net.au/advicecentre/healthsafety

SAATCHI Online Art Gallery
http://www.saatchi-gallery.co.uk/yourgallery/

click on logo below to go to online gallery templates

http://www.art-search.com.au/

ARTIST'S WEBSITE DESIGN COMPANY
http://www.studiowahdesign.com/ecards/artists/

RESOURCE TOPICS

Planning your portfolio (links)

http://www.aboutus.org/best-sites/artist_portfolios?site=AllCreativePortfolios.com

http://art-support.com/portfolio.htm

http://www.artforum.com.au/articles/artist-websites.php

http://www.foliotek.com/?gclid=CPqkramggZkCFQatbwodggiQlw

http://www.artistportfolio.net/

http://www.absolutearts.com/portfolio.html

http://www.luminous-landscape.com/columns/portfolio-8.shtml

Art Advice - http://www.artindustri.com/art_advice/list.php

Documenting your work - photos, record keeping, storage (links)

Documenting your work and having slides or digital images of your current work for submission to galleries and art prize juries is an important part of your development of as an artists. It is also vital to keep an accurate record of your work for the future – including survey and retrospective shows and for posterity.

Tips for Documenting Your Artwork for Juried Exhibitions and Gallery Submissions
http://www.associatedcontent.com/article/382448/tips_for_documenting_your_artwork_for.html?cat=40

Document your artwork by photographing finished work
http://www.artforum.com.au/articles/photographing-artwork.php

Do This: Document your Artwork!
http://www.ebsqart.com/ArtMagazine/za_301.htm

The Importance Of Documenting Your Art Collection
http://artcollecting.co.uk/Documentation.html

Developing a curatorial rationale (links)

In the last decade the boundaries between the artist and the curator have become more ambiguous: artists have adopted curatorial roles in staging their work and conversely curators have become increasingly directorial in their approach to the gallery show as a conceptually driven project. At the same time the developing audit culture in the field of research has slowly infiltrated the art and design sector as a whole, putting greater emphasis on the need to articulate the curatorial process as one that is linked to the production of knowledge. (from - Issues in Curating Contemporary Art and Performance - Edited by Judith Rugg, Michèle Sedgwick - see http://www.intellectbooks.co.uk/ppbooks.php?isbn=9781841501628 )

Duties of the Curator
http://artcollecting.co.uk/TopCurators.html

Tips for New Curators
http://www.kimritter.com/weblog/?page_id=56

Tips for approaching galleries and curators
http://www.visitingarts.org.uk/info_resources/graphics/visiting_arts_tips_visual_arts.pdf

New Climates for Curatorial Practice: Exhibiting Art Across Distributed Networks
http://shanebrennan.net/climate/curatorial-essay/

On blogging as curating
http://vercodigofonte.blogspot.com/2005/11/on-blogging-as-curating.html

Learning the ropes - Craft Australia notes
http://www.craftaustralia.org.au/library/review.php?id=learning_the_ropes

Developing an exhibition plan (links)

It’s one thing being an established and famous artist, where all you have to do is paint the pictures and hand them over to an agent, then show up for the preview evening. It’s another to be at the beginning of your career as an artist.Most of us have to plan our own shows, as I have done over the last few years, and there is a lot of work involved if you want to get the most out of your art exhibition.

Planning an Exhibition of Your Paintings
How to organise an art exhibition and get people to come to it.
http://painting.about.com/cs/careerdevelopment/a/exhibitionplan.htm

How do I plan an exhibition?
http://www.maximusuk.com/Howtodownloads/Howtoplanexpo2.doc.

How to plan the best exhibition ever!
http://www.senokian.com/barking/2007/03/29/how-to-plan-the-best-exhibition-ever/

Setting SMART Objectives
http://www.thepracticeofleadership.net/2006/03/11/setting-smart-objectives/

Exhibition Planning Fact Sheet
http://www.abaf.org.au/files/Artist_Business_factsheets/Exhibition_Planning.pdf.

Professional Practice - from concept to presentation

A painter paints what he sells; an artist, on the other hand, sells what he paints. - Pablo Picasso

The Theory in Practice Series [TIPS] is a suite of ten professional practice booklets for practicing visual artists, craftspeople, and designers. Each booklet contains in-depth advice, information and extensive listings of resources available.
http://www.visualarts.net.au/shop/navapublications/professionalpracticekitindividualparts

The business of art
http://www.artistsworld.info/archive.htm

Business information and advice for visual art, craft and design practitioners
http://www.artistcareer.com.au/index.php

Selling art- Helpful tips for the professional artist
http://sparkio.blogspot.com/

Tips For Becoming a Professional Artist
http://gomestic.com/home-business/tips-for-becoming-a-professional-artist/

How to Enter Art Shows
http://painting.suite101.com/article.cfm/how_to_enter_art_shows

Exhibition Practice - post exhibition issues

For most artists, an exhibition represents years of hard work, an investment in not only time and money, but tremendous emotional commitment. Most importantly, to the educated viewer, it provides a glimpse into who you are as a person. This is a pretty scary concept to most people who spend their lives trying to orchestrate the way they are viewed by the world. Whether you are aware of it or not, you carry with you certain expectations in mounting an exhibition.

Coping with the Post Exhibition Blues
http://painting.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=painting&cdn=hobbies&tm=
98&f=20&tt=14&bt=0&bts=0&zu=http%3A//www.artadvice.com/advice/article13.php

Planning an Art Gallery Exhibition
http://painting.about.com/od/planninganartexhibition/Planning_an_Art_Gallery_Exhibition.htm

Approaching Galleries for Exhibition
http://art.wisc.edu/artcommunity/artisttips/approachinggalleries2.asp

Mounting your work in a gallery space

Hanging the show: Following the logic of planting the seed of your name with your imagery, I encourage artists to have their name and/or the title of the exhibition on the wall somewhere. Most sign shops will make custom vinyl letters that rub on a wall temporarily and can be easily removed without damaging paint or walls and the end of the show. Installing the work, you should keep in mind the general rule of thumb, the center of your painting should be at eye level of the average person's heightÖconsidering 5'6"-5"9" average, that would place the center of your piece at about a 62" centerline. You will need to adjust for unusual situations; this is just a very rough average. The art should be numbered, starting at the point of entrance going clockwise around the gallery. There should be an accompanying price list (in plastic sleeves) that lists the title, size, medium and price of each piece.(Read Pricing Your Art) If you have a press release, artist's statement or review, you can put it in the back of the sleeve. If you prefer, your resume with list of exhibitions and collectors can go in there. Don't forget to re-adjust lighting, clean the frames and/or glass and put a level on every piece.

Mounting your own Photography Art Exhibition
http://blogs.photopreneur.com/mounting-your-own-photography-art-exhibition

Writing your Biography and CV

As an artist, there is often a struggle between the making of work and the selling/marketing of product. An artist statement is an essential part of a good portfolio. Gallery owners respect the professionalism of a good statement. A good statement allows people who love your work to find out more about you, offers your audience more ways to connect with you, and increases their appreciation and perceived value of your work. Equally important, an artist statement gives you the opportunity to see what you do through the eyes of language, to validate your creations from a new perspective. However, artists attempting to write their statements are faced with the daunting problem of coherently organizing all those words!

CV writing advice & tips
http://www.alec.co.uk/cvtips/index.htm

Tips for writing an artist statement
http://www.mollygordon.com/resources/marketingresources/artstatemt/

http://www.artistsfoundation.org/art_pages/resources/resources_arts_statement.htm

Tips on Writing Your Artist Biography
http://www.bellaonline.com/articles/art40839.asp

http://www.artbusiness.com/artstate1.html

Public Relations, Marketing and Advertising your work

This is the one part of being a professional artist that really troubles most artists. They hate having to sell themselves. Ironically it is the one aspect that often makes the difference between being successful or not. Unless the market knows you are out there no one will come to your shows or think of buying your work. By contrast, those artists who really push they work and themselves often rise to the top even if they work is nothing special. Given that you want to be a professional artist who wants to live off your work in the long run, here are some tips for dealing with the media.

How to Write a Press Release
http://www.infoscavenger.com/prtips.htm

Writing a Press Release
http://advertising.about.com/od/pressreleases/a/pressreleases_2.htm

How to Sell Your Art
http://www.ehow.com/how_107895_sell-art.html

Oral presentations - how to best "sell" yourself and work

Know the needs of your audience and match your contents to their needs. Know your material thoroughly. Put what you have to say in a logical sequence. Ensure your speech will be captivating to your audience as well as worth their time and attention. Practice and rehearse your speech at home or where you can be at ease and comfortable, in front of a mirror, your family, friends or colleagues.

TIPS FOR ORAL PRESENTATIONS

http://ec.hku.hk/epc/presentation/

http://www.eas.slu.edu/People/DJCrossley/scomm/talks.html

http://www.aresearchguide.com/3tips.html

http://www-math.cudenver.edu/~billups/courses/ma5594/tips_oral.html